The Back Half Diagnostic & Build

Your users already paid you once. Your back half is the reason they won't pay you again.

A 30-day done-for-you engagement for subscription businesses doing $3M–$10M ARR. If the audit doesn’t surface $5,000 in recoverable revenue — you pay nothing.

Book Your Free 15-Min Retention Audit No pitch. No pressure. An honest read of where your lifecycle is leaking.
60.2%
Onboarding Conversion
Up from 13.3%
8.4%
Re-engagement Conversion
Up from 1.0%
97.9%
Gmail Delivery Rate
Up from 43.7%
174K
Broken Sends Eliminated
For a 66K contact list
The Problem

You don't have a traffic problem.
You have a back-half problem.

Your acquisition machine is working. Signups are hitting your database. But somewhere between sign-up and month three, a silent drain is running beneath your product — and it doesn’t show up on your acquisition dashboard. It shows up in churn, flat net revenue retention, and the re-engagement campaign nobody has reviewed in eight months.

01
Users sign up. Then go silent.
No activation path. No behavioral triggers. No structured journey toward the first outcome that makes your product worth keeping. For subscription brands where value takes time to materialize — a supplement that needs 60 days to work, a therapy product that needs six sessions before a breakthrough — that silence is fatal. If your lifecycle isn’t actively bridging that window, you’re not losing users. You’re returning them.
02
Campaigns run but nothing compounds.
Emails go out, some get opened, but nothing connects to what users are actually doing in your product. You’re sending the same re-engagement email to a power user and a user who never completed onboarding. Each campaign starts from zero. Neither converts.
03
Deliverability degrades — invisibly.
One misconfigured trigger queued 174,000 sends for a 66,000-person list — destroying domain reputation before anyone noticed. Your SPF, DKIM, and DMARC records have silent misconfigurations your marketing team didn’t cause and can’t diagnose. You think your sequences are hitting inboxes. The data says up to 40% are going to spam. Nobody sees it until it’s a crisis.
04
Revenue leaks silently, every month.
At $5M ARR, a 5% monthly churn rate is $250,000 leaving annually — from users already past acquisition cost, already past onboarding. Churned subscribers. Unconverted trials. Lapsed members who meant to come back. No system designed to recognize it. No infrastructure built to stop it.
Real Results. Real Dashboards.

Three systems rebuilt.
Three before-and-afters.

Numbers pulled directly from live client dashboards — Customer.io campaign reports and email delivery analytics. Not projections. Not estimates.

Featured Case StudyDeliverability Rescue — From a Dead Domain to Full Inbox Placement
Before — Apr 2025 to Mar 2026
ProviderDeliveredBounced
Gmail43.7%56.3%
Yahoo19.2%80.8%
Microsoft Outlook22.5%77.5%
After — Mar to Apr 2026
ProviderDeliveredBounced
Gmail97.9%2.1%
Yahoo100%0%
Microsoft Outlook100%0%
+54pts
Gmail delivery lift
43.7% → 97.9%
100%
Yahoo inbox rate
Was 19.2% delivered
100%
Outlook inbox rate
Was 22.5% delivered
Sequence RebuildOnboarding Sequence
60.2%
Conversion
was 13.3%
13.5%
Open Rate
was 5.8%
2.0%
Click Rate
was 0.8%
Onboarding sequence results
Campaign RebuildRe-engagement Campaign
8.4%
Conversion
was 1.0%
27.1%
Open Rate
was 8.5%
6.1%
Click Rate
was 0.2%
Re-engagement campaign results
The Engagement

30 days. Four phases. Zero decks.

Built inside your ESP, in your account, connected to your audience data — not a strategy document or a slide deck.

01
Week One
The Behavioral Lifecycle Audit

Every trigger, segment, campaign, and suppression rule examined. You know exactly what's broken before anything is touched.

  • Full ESP infrastructure review — triggers, segments, flows
  • Deliverability diagnostic — spam rate, domain reputation, bounces
  • Onboarding logic audit — timing, behavioral gaps, activation mapping
  • Written Broken Revenue Report with dollar-impact estimates
02
Week Two
Infrastructure Repair

No campaign fixes a broken foundation. We eliminate every technical liability before rebuilding anything.

  • DMARC, DKIM, SPF alignment — full domain authentication
  • Invalid contact removal and list hygiene — executed, not advised
  • Suppression logic review and correction across all flows
  • Broken trigger identification, elimination, and replacement
03
Weeks Three & Four
The Rebuild

Built inside your ESP, behavioral-first, activation-mapped. Not a template. Built for your product, your users, your conversion moment.

  • Onboarding sequence — behavioral branching, milestone triggers
  • Re-engagement architecture — correct logic, lapsed user reactivation
  • Paywall & upgrade flows for freemium and trial models
  • All sequences QA'd and live before Day 30
04
Day 30+
Performance Review

30 days after launch I return to audit what's moved, what needs iteration, and hand you a forward roadmap. Included.

  • Post-launch metric audit — opens, clicks, conversion performance
  • Deliverability health check — spam rate, domain reputation
  • Iteration recommendations based on 30 days of live data
  • Retainer scope defined if ongoing work makes sense (optional)
How It Works

Two stages. Start with $1,500.
Only proceed when the ROI is proven.

You don’t commit to the full engagement on faith. You start with a $1,500 audit that surfaces exactly what’s leaking and what it’s worth — then decide whether to fix it. Total cost if you proceed: $5,000.

Start Here
Stage 1 — The Behavioral Lifecycle Audit
7 days
I map your entire post-signup lifecycle against your live user data — every trigger, segment, suppression rule, and deliverability signal — and calculate exactly where revenue is leaking and what it’s worth.
  • Full ESP infrastructure review — triggers, segments, flows, suppression logic
  • Deliverability diagnostic — spam rate, domain reputation, DMARC/DKIM/SPF analysis
  • Onboarding logic audit — behavioral gaps, activation mapping, drop-off tracing
  • The Broken Revenue Report — every leak named, every dollar-impact calculated
▲ Guaranteed
If the audit doesn’t surface a verifiable, recoverable revenue opportunity worth more than $5,000 in ARR, the audit is completely free. I refund your $1,500 on the spot — and you keep the Broken Revenue Report.
Audit Investment
$1,500
The Build
Stage 2 — The 30-Day Revenue Recovery Build
30 days · $1,500 audit fee credited · Total engagement: $5,000
Once the Broken Revenue Report confirms the opportunity — which it always does — I step into your ESP and build the infrastructure to recover it. No slide decks. No developer handoffs. Built directly inside your account.
  • Deliverability infrastructure overhaul — DMARC/DKIM/SPF, list hygiene, broken trigger elimination
  • Onboarding sequence rebuild — behavioral branching, milestone triggers, activation mapping
  • Re-engagement campaign architecture — correct logic, behavioral segmentation, lapsed user reactivation
  • Paywall & upgrade flows — purchase-intent signals, not arbitrary time delays
  • 30-day post-launch performance review — included, not an add-on
Build Investment
$3,500
What Clients Say

Don't take my word for it.
Take theirs.

From funded startups to growing SaaS products — here's what happens after the back half is finally built properly.

Genevieve Bellaire
★★★★★
5.0 · Verified Review
5.0
Quality
5.0
Comms
5.0
Professionalism
5.0
Attention
5.0
Response

“Isaac was prompt, professional, and thoughtful. I would absolutely work with him again.”

Genevieve Bellaire
Founder, Realworld · May 2026
Backed by Bezos Expeditions
Monica Anyango
Monica Anyango
Founder, Simplicity & Productivity Co. · US

“What impressed me most was the depth of his thinking around retention. Instead of jumping straight into tactics, he analysed our entire customer journey and connected that with lifecycle messaging in a way that made complete sense. His audit alone was worth the investment.”

Abimbola Ajibade
Abimbola Ajibade
Co-founder, Kitov Consult

“Lifecycle marketing kept falling to the bottom of our priority list. Isaac turned what felt like a messy problem into a clear system. He mapped our onboarding journey, showed us exactly where users were dropping off, and delivered email flows ready to launch immediately.”

Gbadebo Olubajo
Gbadebo Olubajo
Founder, Daybalk

“We were spending heavily on paid acquisition but very few new signups were converting. Isaac audited our onboarding and identified lifecycle gaps we had completely overlooked. Within weeks we saw a noticeable increase in activation and paid conversions.”

DC
David Chen
Founder, B2B SaaS · 15K users

“Isaac didn't just write emails — he diagnosed our entire signup and onboarding experience. He pointed out friction points between our product experience and lifecycle messaging that our team had completely missed. Extremely clear and practical.”

Isaac Olukoya
Isaac Olukoya
The Back Half Specialist

Built by someone who has seen every way a lifecycle can break.

I’m Isaac Olukoya — a lifecycle marketing strategist with 10+ years of hands-on experience building email automation systems for SaaS companies, consumer apps, and tech platforms across Nigeria, the UK, and the US. I started in marketing at 16, and spent a decade learning every way a post-signup lifecycle can fail — before making it my entire specialty.

I work exclusively in the back half: post-signup activation, behavioral onboarding, deliverability architecture, re-engagement, and retention. My current client focus includes B2B SaaS products and health and wellness subscription brands — where the activation gap between sign-up and felt value is where most of the revenue leaks. I don’t do brand strategy. I don’t run ads. I do one thing — and the results on this page are what that looks like.

I take on 2–3 engagements per quarter. That limit is intentional. When I take your lifecycle, it gets my full attention — not a junior team working from a template.

The Guarantee
Mathematically Binding

“If the audit doesn't find it,
you don’t pay for it.”

I back this with an unshakeable guarantee because I have never audited a subscription business with over 1,000 users that didn’t have a leak. Not once.

The Audit Guarantee: If my 7-Day Behavioral Lifecycle Audit does not surface a verifiable, recoverable revenue opportunity worth more than $5,000 in annual recurring revenue, your audit is completely free. I refund your $1,500 on the spot — and you keep the Broken Revenue Report.

The Build Guarantee: If, within 60 days of your new sequences going live, we haven’t generated at least $5,000 in found ARR directly from those flows, I continue managing and optimizing your infrastructure at zero charge until we do.

The financial math is simple: your worst-case scenario is walking away with a free, professional audit of your entire technical backend. The risk is mine — not yours.

The Numbers

What ignoring this costs you
every single month.

Your ARR (hypothetical $5M)$5,000,000
Average preventable monthly churn at this stage5–7%
Revenue exiting monthly from existing subscribers$20,000–$29,000
Annual revenue lost without acquisition declining$240K–$350K
Cost to find out exactly where it’s leaking$1,500
Cost to fix it (audit + build, total)$5,000
Year-one return on recovery alone48–70× ROI

The onboarding sequence went from 13.3% to 60.2% conversion. The re-engagement campaign went from 1.0% to 8.4%. That isn’t stopping a leak — that’s opening a valve. The math on those numbers compounds every month forward.

Who This Is For

This engagement is specific by design.

I take on 2–3 per quarter. The fit has to be right before I commit. Here’s exactly who this is built for.

This is for you if
✓You run a subscription business — B2B SaaS or consumer — doing $3M to $10M ARR
✓You have between 1,000 and 50,000 users and a lifecycle that was stood up quickly and never properly audited
✓You’re post-PMF: the product works, the market exists, the problem is now execution infrastructure
✓The founder or Head of Marketing is making this decision — no procurement process, no committee, no six-week approval chain
✓You’re sending lifecycle emails but no specialist has ever reviewed the trigger logic, segmentation, or behavioral branching
✓You want the infrastructure built inside your ESP — not a strategy document to hand to a developer who’ll get to it in Q3
This is not for you if
✗You’re below $1M ARR. Your problem is product-market fit or acquisition — not lifecycle infrastructure. Come back when the funnel has volume worth optimizing
✗You’re above $50M ARR. You have procurement processes, legal review cycles, and internal teams. This engagement isn’t structured for that environment
✗You want email copywriting only. This is lifecycle architecture — the logic, the triggers, the segmentation, the deliverability foundation
✗You want a strategy document or recommendations deck to hand to your team. There are cheaper ways to get ignored recommendations
✗You’re unwilling to provide ESP access. I can’t diagnose or rebuild what I can’t see — and I won’t pretend otherwise
2–3 engagements per quarter · Currently booking Q3 2026

Ready to find out what your
back half is costing you?

Book a free 15-minute retention audit. I’ll review your domain records before the call, then walk you through exactly where your lifecycle is leaking. No pitch. No pressure. Keep the insights either way.

Book Your Free 15-Min Retention Audit
15
Minutes · Free
24h
Response time
2–3
Slots / quarter
$0
Cost to audit
Select a date and time below
Common Questions

The questions worth answering
before we talk.

What happens on the 15-minute audit call?

I'll review your public domain records and email infrastructure before the call, then walk you through exactly where your lifecycle is leaking. You get a clear picture — whether or not we work together.

What ESP do you work in?

Primarily Customer.io, Klaviyo, and HubSpot. If you're on a different platform, mention it when you book — I'll tell you directly whether it's in scope.

Is this strategy or execution?

Execution. I build the campaigns inside your ESP. You review and approve. They go live. You receive working lifecycle infrastructure — not a PDF.

How much time will my team need?

Minimal. One onboarding call (60 minutes), ESP access, and review at key milestones. Done-for-you means done for you.

Why $5,000 total? Why not just charge that upfront?

Because you shouldn’t spend $5,000 fixing something before you know exactly what’s broken and what it’s worth. The $1,500 audit produces the Broken Revenue Report — a mathematical map of every leak with a dollar figure attached. At that point, deciding whether to spend the remaining $3,500 to fix it isn’t a judgment call. It’s arithmetic. A full-time lifecycle hire at your stage costs $90,000 to $120,000 annually and spends their first quarter learning what I diagnose in week one. And if the audit finds nothing worth fixing, you pay nothing. The risk is mine, not yours.

What happens after the 30 days?

Most clients move to a monthly retainer for ongoing optimization — optional, never required. The 30-day engagement is complete and standalone.

What if we already have a lifecycle marketer?

Then this audit will show you exactly what they've missed. The Broken Revenue Report gives you an independent picture of your lifecycle health — regardless of who built what.

How does the guarantee work?

If the audit doesn't surface a recoverable opportunity worth more than $5,000, you don't pay for the build. If the build doesn't generate $5,000 in found ARR within 60 days, I keep working at no charge. The risk is mine.